Amazon Prime Video Announces Local Indian Adaptations of International Hit Series Modern Love
Love comes home this year with Modern Love: Mumbai (Hindi), Modern Love: Chennai (Tamil) and Modern Love: Hyderabad (Telugu), the localized Indian version of Modern Love, based on the famous New York Times column and international series
Slated to launch in 2022 across 240+ countries and territories, the series will feature diverse stories of the universal emotion of love in its many forms
MUMBAI, India, —14 February, 2022— Love comes home this year as Amazon Prime Video today announced local adaptations of international hit series, Modern Love. Launching in three Indian languages – Hindi, Tamil and Telugu, the series will be titled Modern Love: Mumbai, Modern Love: Chennai and Modern Love: Hyderabad. The series will feature adaptations of stories from the eponymous column, with each episode designed to take audiences on a heartwarming journey of discovering love through stories of multiple human emotions ranging from love and romance to self-love, familial love, love towards ones’ friends, and love that emerges out of kindness among others. The anthology series is slated to release in 2022 across 240+ countries and territories
“Love knows no boundaries, it’s a universal language understood by all,” said James Farrell, head of local Originals, Amazon Studios. “Modern Love is an ode to love in its varied forms. We have seen audiences across the world relate with the stories from our US show, and we feel India’s diverse culture organically lends itself to the series. We’re confident that the Indian adaptations will similarly touch a chord with our customers.”
“India is the land of love – and with our Indian adaptions we are aiming at taking stories of love that are rooted in Indian soil to audiences across India and the world,” said Aparna Purohit, head of India Originals, Amazon Prime Video. “The series which will be made across multiple languages, will explore the countless shades of love. While these heartwarming stories are adapted from the famous New York Times column, they’re quintessentially Indian at heart, with the metropolitan cities of Mumbai, Chennai and Hyderabad serving as the perfect canvas. We’re truly excited to bring these incredible stories to our customers across India and the world.”
Daniel Jones, editor of Modern Love at The New York Times, said: “India is a country where love in its various forms is at the center of its cultural fabric. It is exciting and an honour to see these stories of love being adapted for the Indian versions of the show. We’re thrilled with the appreciation Modern Love has received worldwide. These Indian adaptions are in our own way, a little love letter to India, as well as a testament to the universal appeal of love as an emotion.”
Modern Love Mumbai, Chennai and Hyderabad will join the thousands of TV shows and movies from Hollywood and Bollywood in the Prime Video catalogue. These include Indian-produced Amazon Original series Mumbai Diaries, The Family Man, Comicstaan Semma Comedy Pa, Breathe: Into The Shadows, Bandish Bandits, Paatal Lok, Tandav, Mirzapur Season 1 & 2, The Forgotten Army – Azaadi Ke Liye, Sons of the Soil: Jaipur Pink Panthers, Four More Shots Please, Made In Heaven, and Inside Edge, Indian films such as Coolie No. 1, Gulabo Sitabo, Durgamati, Chhalaang, Shakuntala Devi, Ponmagal Vandhal, French Biriyani, Law, Sufiyum Sujatayum, Penguin, Nishabdham, Maara, V, CU Soon, Soorarai Pottru, Bheema Sena Nala Maharaja, Drishyam 2, Halal Love Story, Middle Class Melodies, Putham Pudhu Kaalai, Unpaused among others and the award-winning and critically acclaimed global Amazon Originals like Borat Subsequent Moviefilm, Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag, and The Marvelous Mrs. Maisel. All this is available at no extra cost for Amazon Prime members. The service includes titles in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.
Prime members will be able to watch the series anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, etc. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost. Prime Video is available in India at no extra cost with Prime membership for just ₹999 annually or ₹129 monthly, new customers can find out more at www.amazon.in/prime and subscribe to a free 30-day trial.