Aditya Birla Sun Life Insurance launches ABSLI Assured Savings Plan


Aditya Birla Sun Life Insurance launches ABSLI Assured Savings Plan

~ A personalized life insurance savings plan for new-age savings solutions~

Chennai, Aditya Birla Sun Life Insurance (ABSLI), the life insurance subsidiary of Aditya Birla Capital Limited (ABCL), announces the launch of its new-age savings solution, ABSLI Assured Savings Plan. A non-participating savings product, this plan will provide fully guaranteed lumpsum benefits on policy maturity and will offer consumers long-term financial security, by integrating savings and protection in a single plan.

Keeping in mind the financial needs of the new-age customer, ABSLI Assured Savings Plan provides guaranteed monetary cushion to protect policyholder’s important life milestones such as child’s education, retirement planning, legacy planning etc. especially in face of unpredictable circumstances and economic uncertainty.

ABSLI Assured Savings Plan, offers the flexibility to tailor one’s diverse savings and protection needs across life phases. This hyper-personalised savings plan provides fully guaranteed benefits on death or maturity, along with the convenience of customizing the plan benefits as per the customer’s desired milestones. The plan offers varied choices such as, joint life protection, multiple premium payment term options, flexible policy term and rider options, to help design a unique resolution for the policyholders and their family members.

In addition to the guaranteed lumpsum benefit, policyholders will be eligible to receive accrued loyalty benefits, on maturity of the policy, which will further boost the total pay-out. Policyholders will also be able to enhance their financial safety net by adding multiple protection-oriented riders such as critical illness rider, accidental death rider etc.

Commenting on the launch of ABSLI Assured Savings Plan, Mr. Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, said, “The experience of living through the pandemic and an uncertain economic environment has made individuals more aware and financially cautious.

Today’s customer needs adequate life insurance and would like to be covered for specific risks. At ABSLI, we understand this requirement and aim to offer solutions which are simple, innovative, and differentiated, catering to customer’s emerging needs. With ABSLI Assured Savings Plan, we want to provide a cushion of double protection to our policyholders and their loved ones from financial crisis, in case of an unfortunate event, and help accumulate lumpsum saving benefits to achieve all their dreams. ABSLI’s Assured Savings Plan provides the right mix of protection and savings benefit for a hassle-free, non-compromised future.”