Nickelodeon celebrates International Yoga Day with #YogaSeHiHoga campaign; Joins AYUSH Ministry and Dignitaries at India’s Biggest Yoga Event
~ With Vice President of India – Jagdeep Dhankhar, Shri Shivraj Singh Chouhan Honorable Chief Minister, Madhya Pradesh, and other dignitaries, Nicktoons Motu Patlu, Rudra and Abhimanyu were seen educating kids and 150,000 people with the benefits of Yoga~
India, 21st June 2023: Category leader and pioneer in kids’ entertainment, Nickelodeon has successfully catered to millions of young audiences across the country with unrivaled, innovative, and engaging experiences. In its ongoing endeavor to make yoga a daily routine in every kid’s life, Nickelodeon has once again partnered with the Ayush Ministry to educate and inspire young minds about the numerous benefits of yoga under its flagship campaign – #YogaSeHiHoga – marking the fourth consecutive year of collaboration. As part of the campaign, renowned duo Motu-Patlu, magictoon Rudra, and the latest alien in town Abhimanyu, were seen spreading the message of healthy lifestyle at the biggest Yoga event in the country in Jabalpur, performing Yoga Aasans with Vice President of India – Jagdeep Dhankhar, Shri Shivraj Singh Chouhan Honorable Chief Minister, Madhya Pradesh, and other dignitaries, commemorating International Yoga Day!
Commenting on associating with Nickelodeon for the fourth year in a row, Smt. Kavita Garg, Joint Secretary, Ministry of AYUSH, said, “The Ayush Ministry has consistently supported and encouraged innovative initiatives that promote the practice of yoga. The longstanding association between Nickelodeon and the Ayush Ministry exemplifies the power of entertainment and education coming together to create a positive impact on children’s lives. We are extremely delighted to witness the transformation Nickelodeon has created year-on-year with its #YogaSeHiHoga initiative. This initiative aims to introduce yoga as a regular part of children’s lives, capturing their attention from a young age through beloved characters like Motu & Patlu, and we eagerly anticipate further endeavors to engage our future generation.”