Nippon Paint launches Color Vision2020-21,India’s first ever zonal color forecast
- Publishes a well-researched and detailed color forecast celebrating the zonal and youth color-tendencies of India
- Renowned Colour expertDr. Kaustav SenGupta conducted an engaging session on ‘Color experience and its importance in various domains of design’
Chennai, December 16th2019: Nippon Paint (India), Asia’s leading paint manufacturer, todaylaunchedNippon PaintColor Vision 2020 – 21, which is India’s first ever zonal color forecast. Mr. Mahesh S. Anand, President and Mr. Mark Titus, Director Marketing of Nippon Paint (India) Private Limited (Decorative Division) unveiled the Nippon Paint Color Vision book and the website for 2020 – 21.The launch was followed by an engaging panel discussion amongst design experts on the topic ‘Color experience and its importance in various domains of design’.The panel discussion was led by renowned color expert Dr. Kaustav SenGupta, Associate Professor, NIFT Chennai. Other panellists included a few well-known personalities from the design and entertainment world includingplayback singer Srinivas, Fashion designer Vivek Karunakaran, Architect Ponni Oscar, Mr. Alexander Zachariah Founder-Director, Rubecon Communications,and Mr. Mahesh S. Anand, President – Nippon Paint (India) participated in the same.
Mr Mark Titus introduced the attendees to Pico, the world’s first smart paint-matching device. Mr. Mahesh Anand then presented Dr. Kaustav SenGuptawith the first Pico device. Inbuilt with micro-color sensors, the device is aimed at helping color novices and expertsfind the perfect color match.Pico is loaded with all the 2338 forecast colours in the Nippon Paint Color Vision 2020 – 21.
The making of Nippon Paint‘Color Vision’ 2020 – 21
Over a year ago, Nippon Paint India (Decorative Division) and renowned color expert Dr. Kaustav SenGupta, ventured on the journey to create the first ever free-to-access zonal and youth color forecast for India. Since then, 114 participants from across India participated in 6 focus group discussions, round tables and color-mapping workshops, which led to the final forecast compilation. Theparticipants included influencers, industry experts, peer leaders, social catalysts and color-thinkersfrom varied industries (Home, Fashion, Automobile, Industrial design, Lifestyle Products, Furniture, Media, Event planning, Hospitality, Visual communication, Craft and academia).
The immersive focus groups were guided with the color-image-emotion association model and Dr. KaustavSenGupta’s copyright system of Color-consciousness apart from other tools and systems. Along with Nippon Paint’s core team, all the events were coordinated and curated by Dr. Kaustav SenGupta and his able team ofvisual analysts & designers from NIFT Chennai. It was a humungous effort to map the key mega mind-sets to develop the first ‘impressions’ for the mega-color direction, while at the same time retaining the essence of India’s pluralistic and culturally vibrant history. The forecast was further refined and re-aligned to present the first ever zonal color direction for Indian subcontinent, leading to North and South zone exhibiting 4 themes or color-stories each. The youth section is another interesting section which presents 7 color-stories forecast pertaining to youth.
Emphasizing the need for such a zonal and youth specific color forecast in the market, Mr. Mahesh S. Anand, President – Nippon Paint (India) Private Limited (Decorative Division) said, “Color Vision 2020-21 is a well-researched and detailed indigenous color forecast which celebrates the zonal and youth color-tendencies of this very nation. Nippon Paint is proud to have spear-headed this novel initiative along with Dr. KastavSengupta who have worked relentlessly the past year to develop this forecast. Nippon paint Color Vision forecast website is free-to-access and explorative in nature. It is also well segmented so that the designers, architects, design students and design enthusiasts can refer the stories for their color inspirations and designing.”
Speaking about his collaboration with Nippon Paint, Dr. Kaustav SenGupta said, “Colours are omnipresent in our daily lives and a fundamental aspect of human perception. Individual human cognition, experience and behaviour as social swarm influence the color tendency. Nippon Paint Color Vision 2020 – 21 is the first ever such mega forecast in Indian subcontinent that addresses the zonal mind sets and has been developed using the various copyright protected systems and methods. We sincerely hope that this open-to-access color forecast will be widely used by architects, interior designers, product designers, visual artists and students for their inspiration and reference”.