L’Oréal launches #LoveIsInTheHair campaign
~ celebrating the unique bond between hairdressers and their clients ~
L’Oréal India’s Professional Products Division has launched a solidarity campaign called #LoveIsInTheHairto acknowledge the unique relationship between hairdressers and their clients that often goes beyond the salon.
Our hairstylists play a huge role in making us look and feel confident, and more often than not, they become our friend and confidante. However, the pandemic and ensuing circumstances have significantly affected the community, and this campaign aims to highlight their importance and role in our lives.
This campaign salutes the entire hairstylistcommunity by sharing heart-warming messagesbetween them and their clients.Via open letters, celebrated hairdressers like Ambika Pillai, Jawed Habib,Kanta Motwani, Vipul Chudasama, LoicChapoix, Rohan Jagtap, AkshataHonawar and many others, along with celebrities such as Lisa Haydon, Sophie Choudry, Malavika Mohanan, Rohit Bal share their appreciation and support for each other and their relationship built over years. The campaign is intended for consumers and hairstylists across India to join in and show solidarity with the community.