Badshah Releases 1st single ‘MERCY’ from his new album O.N.E. on Sony Music India
If this is what the first song MERCY sounds like then Badshah’s album, O.N.E is the ‘One’!
BADSHAH, the #1 Hit Machine of over the last few years is back with a bang on a unique and avant garde track – ‘MERCY’.
The song composed and sung by him has the gorgeous and super talented Lauren Gottlieb grooving to it. From being the first song to be shot in the O2 Arena- London to the grandeur getting further accelerated by Badshah and Lauren performing on the wing of a BOEING, ‘MERCY’ is an ear worm and has a cool vibe which is quintessential Badshah. . The single’s infectious rhythm and electronic influences hints at the album being packed with all of his persona into one, and no one’s complaining!
Released by his label Sony Music, the song characterizes a much-needed pivot with modern sound and club pop that is perfectly tailored made for parties! MERCY is the first release from his forthcoming album O.N.E.
“MERCY is something I took really long to create, I needed to get the right sound and mix. The millennials now want new and different music every time, something that sticks with them. I have been able to do that successfully with my last single and I hope this time too my fans give me as much love.” says Badshah
While the label along with the artist has been working on the album for a long time believe that with Badshah every release is ambitious. “Badshah’s acclaimed hook writing is at its peak on the album O.N.E and MERCY is one glittering element of the same. We are following a High Reach strategy using properties and platforms with high eyeballs and effectiveness for a global reach. The objective is to reach out to everyone and also get new fans hooked onto the song.” Says Sanujeet Bhujabal, Marketing Director, Sony Music India
He further adds, “We are extremely excited to release the first of many hits this year by Badshah and together we promise to make it a year of some great dancing and singing!”
O.N.E will be Badshah’s first pop album and will feature 6-8 songs. The second single is scheduled for mid-year release while the entire album will release by year end.