‘Reviewing Films: From Critiquing to Reading Cinema’ – Media delegates gets trained on Film Appreciation at IFFI 2024

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‘Reviewing Films: From Critiquing to Reading Cinema’ – Media delegates gets trained on Film Appreciation at IFFI 2024

The Press Information Bureau (PIB), Ministry of Information & Broadcasting, in collaboration with the Film and Television Institute of India (FTII), Pune, organised an engaging Film Appreciation Course on ‘Reviewing Films: From Critiquing to Reading Cinema’ for media delegates on the sidelines of the 55th International Film Festival of India (IFFI) in Goa. The course was organized exclusively for IFFI media delegates focused on exploring the various aspects of the art and craft of films and the importance of learning to read the films in an informed manner. The course was led by industry experts such as Dr. Indranil Bhattacharya, Prof. Amlan Chakraborty, and Ms. Malini Desai from FTII, Pune.

The participants were introduced to ‘Principles of Film Analysis,’ by Prof. Dr. Indranil Bhattacharya. This was followed by a session on ‘Editing as an Artistic Tool’ led by Prof. Amlan Chakraborty. In another engaging session, Prof. Malini Desai explored the significance of ‘Lighting as a Dramatic Tool.’

Prof. Amlan Chakraborty also highlighted the importance of film appreciation, stating that “Film appreciation is not just about admiration but about understanding. Every film is designed to impact its audience. Some films stay with you, and you need to ask why.” He illustrated the deeper sociological meanings embedded within films illustrating the example of India’s official entry for Oscars 2025, Lapata Ladies.

Later, Prof. Bhattacharya conducted a special session focused on the analysis of short films, offering participants valuable insights into the structure and storytelling techniques of short-form cinema.

Managing Director, NFDC Shri Pritul Kumar thanked the Media for their active participation and stressed the significant role played by media in promoting films. Speaking about the importance of understanding films, he mentioned, “the Film Appreciation Course will be really helpful in delving deep into the world of films which will enrich the media in understanding and writing about them.”

Director General West Zone, M/o I&B. Ms. Smita Vats Sharma while addressing the participants informed that “the course was open to media across India, including both Goan and all-India representatives as Media plays a critical role in the celebration of cinema and taking the films across the country and the world, and hence this course has been timed during IFFI to facilitate our media professionals.” She also thanked FTII for their invaluable support in making this possible.

Joint Director, PIB Mumbai, Sayyid Rabeehashmi emphasized the need to not only celebrate films but also delve into their intricate details.

Speaking about the significance of such initiatives, Prof. Malini Desai emphasized, “Media plays an essential role in exchanging ideas and helping the world understand the art of cinema. And as filmmakers we are also communicating our perspectives to the audience. This interaction between media and filmmakers – both of whom are into ‘communication’ greatly enriched our understanding about each others’ perspective.”

Appreciating the initiative, journalist and participant, Ms. Harshita from Screen Grafia who has been covering IFFI since 1999, said that “this is a great initiative by the Ministry to educate film journalists. It will expand their knowledge about films. I hope this course is repeated in future editions too.”

Shri Satyendar Mohan, a Veteran Journalist who has been attending IFFI since four decades expressed that “I’ve been attending IFFI since 1983. This session was very informative and educational. It will help journalists appreciate films on a much deeper level, adding immense value to the 55th IFFI.”

The event concluded with a Valedictory Session. Certificates were distributed to more than 30 media delegates who attended the session, acknowledging their efforts in advancing their understanding of film appreciation.