Zoho Launches Canvas, The Industry-First Design Studio to Re-envision The CRM Experience For Enterprises
Canvas brings consumer-level simplicity to the CRM user experience through a no-code design studio, aims to increase the CRM adoption rate
Chennai—August 10, 2021—Today, Zoho Corporation., a leading global technology company, announced Canvas for Zoho CRM, a one-of-a-kind design studio for CRM personalization. Canvas enables businesses to create their own CRM interfaces that are better suited to the role of each employee, without IT or developer involvement. It helps simplify complex CRM implementations into streamlined and contextual employee-facing experiences.
Data and workflow customization can render a CRM system too complex for most employees and personalizing the CRM for each employee’s role involves excessive development effort and cost. As a direct result of this complexity, productivity drops, employees become disengaged, CRM adoption struggles, and ROI can suffer. With Canvas, companies of all sizes can avoid these issues and enjoy the breadth of functionality offered by a general-purpose CRM and the specialized experience offered by a vertical CRM.
With Canvas, Zoho’s customer experience platform continues to focus on building a system of experiences that simplifies the experience economy for brands and every stakeholder. From planning and creating diverse customer experiences to delivering and evolving them for the future, Zoho CRM helps organizations of all sizes enable employee productivity, improve stakeholder collaboration, and increase customer success.
“Many CRM software already offer an abundance of personalization for customer experiences, but the same is not true for employee experiences. As a result, everyone is using the same system and paying the productivity tax for no reason,” said Mani Vembu, COO of Zoho Corp. “Imagine a reality where the system is tailor-made for each employee’s role. That is true all-around personalization, and that is what we are bringing to market with Canvas. We believe it’s a more natural solution to the challenge of software adoption. Our ultimate aim is for businesses to create enterprise-wide software experiences with consumer-grade simplicity.”
Canvas Capabilities Include:
Drag-and-Drop Editor: Canvas sports a simple drag-and-drop editor that facilitates designing without needing to write a single line of code.
Template Gallery: Customers can pick a preset template that speaks to them and their industry, and dive right in.
Industry-relevant views: Companies can create views that are relevant to their industry, their work culture, their sales process, and more.
Self-service via Portals: Customers can also share Canvas creations over portals and create a better experience for vendors, stakeholders, and more.
Role-based Assignment: Companies can assign different Canvas views based on roles, responsibilities, and teams in their company.
Extensive Formatting: Canvas also houses a wide range of formatting options to edit the finer details of a view, and can load styles dynamically based on conditions.
More information on further capabilities here: https://zoho.com/canvas
Additional information about Zoho CRM can be found at https://zoho.com/crm
Pricing and Availability
Canvas will be available across all editions of Zoho CRM, at no additional cost. Zoho believes that every CRM user deserves a better experience and stands for supporting the CRM community, which is why Zoho is offering Canvas free of charge to all Zoho CRM customers. In the coming years, Canvas is also poised to be implemented into all Zoho products so that users can experience a consistent, cohesive experience across the Zoho ecosystem.
Zoho Privacy Pledge
Zoho ensures a level of confidentiality that no other vendors in the industry can guarantee. Zoho does not allow any third-party trackers to monitor usage behaviour and never sells any data to ad-based companies. Because Zoho owns and has built its entire technology stack, the company is able to offer the most secure experience to its 60 million users without any compromise on data privacy. Zoho CRM users have the assurance that their data is confidential and protected, and only users themselves maintain ownership of that data.