Weikfield takes customers down the Festive memory lane through a unique digital-audio campaign
The campaign created by Autumn Grey will play out on social media channels of Weikfield across 7 different states, with 7 contrasting sounds capturing festive nostalgia.
Dussehra, Durga Puja, Navratri; are gloriously celebrated across the streets of India with loved ones. However, this year festivities will feel a little unfamiliar and different. Considering the current pandemic scenario, people are holding back from enjoying garba nights, street food, pandal hopping with their family and friends; in the manner like they used to do in the past
This insight resonated with Weikfield Foods, one of India’s premier food brands known for its Custard and Pasta products. The brand wanted to make their customer’s celebration special no matter where they are. The brand initiated a unique aural experience which captures yesteryear’s warm Dussehra, Durga Puja, Navratri moments for customers to relive them, while giving them a chance to make new memories with a #WeikfieldBoxOfLove. A box packed with the best of Weikfield products, will be sent out to the tagged loved ones on behalf of customers, making this festival one to remember.
Conceptualized and created by Autumn Grey, these 7 sounds of festive nostalgia will be experienced on social media across 7 markets of Weikfield – Delhi NCR, Gujarat, Karnataka, Andhra Pradesh, Telangana, West Bengal, Odisha and Assam. Each sound will take customers down memory lane to relive their festive charm and spirit in an immersive audio experience.
Speaking on the campaign thought, Bodh – Vice President and Branch Head, Autumn Grey, Mumbai said, “While pondering over this brief, we realised, Dussehra, Durga Puja, Navratri would feel different this year but the festive spirit within us wants to revel in those moments of joy again. This struck a chord with the entire team. We thought, why not let the brand that has always believed in enlivening moments in customers’ lives, enliven this Dussehra, Durga Puja, Navratri with unforgettable festive moments of yesteryears.
And our campaign does just that. We created an immersive, relatable festive experience every celebrator would resonate with, whether on social media or not.”
D S Sachdeva, CEO, Weikfield mentioned, “As a quality-food brand that adds joy to moments in life, it becomes imperative to play a role in times where our customers need us the most. Therefore, this year for Dussehra, Durga Puja, Navratri, we decided to bring the festive moments alive for customers through this unique aural experience and give them a chance to relive those moments with their loved ones wherever they may be. Through this initiative we not only want to engage with our audience, but also want to create a place in their hearts.”