Muthoot Finance invites application for monthly financial support to Artists of Traditional art forms


Muthoot Finance invites application for monthly financial support to Artists of Traditional art forms

Chennai, 10/08/2021:  Muthoot Finance Ltd, India’s largest gold loan company is launching “Muthoot Snehasanmanam 2021” in Chennai. Muthoot Snehasanmanam is a CSR initiative of Muthoot finance Ltd introduced for supporting Senior Artists and Performers who are unable to continue performing in the respective field because of the age factor, illness and also who are struggling financially to take their life forward.  Artists and performers who have contributed immensely in their respective art forms or widows of such artists can apply for this financial support.

The financial assistance under this project will be given to the artists of the following arts – Classical dance, Miruthangam artists, Violin Artists, Flute Artists, Veena Artists, Parai Artists, Folk Artists, Tabla Artists, Nadhaswaram Artists, Mathalam Artists, Harmonium Artists, Ghatam Artists, Bhagavata Mela / Koothu Artists, stage artists and artists of various traditional art forms. The beneficiaries will be shortlisted by the CSR committee of the Company

The artists from Chennai and around Chennai can apply for this financial assistance. The application should be submitted with the below documents on or before 25th August 2021, incomplete applications will be rejected.

  • Self request
  • Recommendation from two popular artists in the similar art forms
  • Awards and appreciations if any
  • Photographs of performing art forms and
  • Newspaper coverage if received
  • Income certificate below Rs. 1,00,000/-

The first edition of Snehasanmanam was launched in Kerala on January, 2015.  44 beneficiaries were being honoured under Muthoot Snehasanmanam Project. These beneficiaries were selected from applications received from artists of various traditional art forms or their widows.  The initiative aims to help the upcoming generation of artist and writers who could get inspired and learn from the work of these professionals. Perhaps it will also help the young minds of today in learning from their experiences and carry forward their work in their respective fields.

The assistance is given on a monthly basis.  The first installment of the pension will be distributed during a common event and after that the selected beneficiaries will be getting the amount from their nearest Muthoot Finance branch.

Mr. George Alexander Muthoot, Managing Director, Muthoot Finance Ltd said “It has been our constant endeavour to make significant contributions towards an equitable and sustainable society. Through this initiative our prime objective is to recognise, respect and honor this intelligentsia who inspired and ignited new wave of thoughts and creative literary work which not only gave the society new ideas and mindset but also inspired many. We will remain duly committed to our obligations to our society and will ensure that our efforts towards it remain constant and enduring in the future too”

The applications should reach the below address on or before 25th August 2021 along with necessary documents mentioned;

Manager – CSR

Muthoot Finance Limited

Zonal Office

No.77/1, Habibullah Road, R.V.Tower,

T.Nagar, Chennai, Tamilnadu- 600017

Mobile: 9288003603, Landline: 044 48641676